A strategic creative studio turning complex ideas into coherent communication systems
International Centre for Theoretical Physics
N.Harris & Son
"Major Keys adhere perfectly to brand guidelines, but also get under the skin of a brand personality to know where to flex to be more experimental and playful."
Alice Smith — Senior Global Manager, Experiential Production
Spotify
We work from the inside out
Combining creative direction, systems thinking, and identity design, we help organisations navigating complexity communicate clearly, reveal hidden value, and become easier to understand and trust.
Our principles
Our work turns hidden value into identities, publications, campaigns and communication systems that people can understand, use and believe in.
Harmony over
noise
We help organisations simplify complexity by understanding organisational context, communication challenges, stakeholder dynamics, and the nuances surrounding a project.
Systems over
fragments
We identify what matters, where fragmentation exists, and how communication can become more coherent across teams, systems, and audiences.
Resonance over
spectacle
We believe creative expression should deepen meaning and connection. We develop identity systems that translate complexity into clear and culturally resonant expression.
"Loads of people have been in touch to say how much they like the site and branding, and sales are up significantly, now around 80% online. It's resulted in real interest from a much wider audience than before. People are taking us more seriously now."
James Harris — Business owner
N.Harris & Son
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