Major Keys is a strategic creative studio turning complexity into coherence

People gathered in front of a large illuminated sign that reads 'Music Depot' with the phrase 'Brought to you by Budweiser' underneath, in a dimly lit venue.

Bringing two global brands together through an industrial live event identity

Spotify x Budweiser

Blue poster on concrete wall with white abstract lines and black text about a physics prize event, including date, location, and registration information.

International Centre for Theoretical Physics

Modernising the identity of an advanced science institution

Close-up of a black fabric bag with leather straps and gold accessories, displaying the logo 'N. Harris & Son' and details about handcrafted glassworks and gifts.

N.Harris & Son

Repositioning a heritage glassworks business for an untapped market

"We have come to think of Major Keys as a visual thought partner, and an invaluable collaborator in the design process. We rely on their ability to help us translate new or complex topics."

Kirsten Andersen, PhD — Director of Research

Center for Sustainable Finance & Private Wealth

Coherence starts from the inside out

We help organisations align internally and clarify what they need to say. We then build identities and communication systems that express that clarity consistently everywhere it counts.

Spotify logo with black background
Black background with a gray VISA logo in the center
Logo of the World Health Organization featuring a staff with a serpent entwined, within a laurel wreath, alongside the text 'World Health Organization' in white on a black background.
Logo for African Union featuring a black background, the words 'African Union' in white, and a white silhouette of the African continent surrounded by a wreath and additional design elements.
Black background with white logo and text for the International Centre for Theoretical Physics, featuring a stylized atom symbol around the acronym 'ICTP' and the full name beside it.

Complexity can hide value that is difficult to see

We combine creative direction, systems thinking and identity design to make that value visible through coherent identities and communication systems people can understand, use and believe in.

Positioning
& Identity

For organisations that need greater clarity around who they are, what they stand for and how they should be understood. We translate that direction into positioning, identity, visual language, art direction, messaging, naming, campaigns, and brand evolution.

Communication Systems

For organisations that need to communicate complex ideas consistently across reports, presentations, toolkits, websites, events, and stakeholder materials. We design systems that make communication clearer, more usable, and easier to maintain.

Creative Direction

For clients who need ongoing creative and strategic support. This can include strategy workshops, creative direction, review, advisory input, system refinement, stakeholder alignment and retained support across multiple projects.

"Loads of people have been in touch to say how much they like the site and branding, and sales are up significantly, now around 80% online. It's resulted in real interest from a much wider audience than before. People are taking us more seriously now."

James Harris — Business owner

N.Harris & Son

Have something complex to clarify?

Tell us what you're working on — we typically reply within a day.

Start a conversation
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Neon sign reading 'we're OPEN' in red above a restaurant or cafe with customers sitting near the window, illuminated by a warm light, in a city setting at night.