A strategic creative studio turning complexity into harmony
International Centre for Theoretical Physics
N.Harris & Son
"Major Keys adhere perfectly to brand guidelines, but also get under the skin of a brand personality to know where to flex to be more experimental and playful."
Alice Smith — Senior Global Manager, Experiential Production
Spotify
We work from the inside out
We help organisations navigating complexity align internally and clarify what they need to say. We then build the systems to express that consistently, everywhere it counts.
What we do
Combining creative direction, systems thinking, and identity design, our work turns complex ideas and hidden value into identities, publications, campaigns and communication systems that people can understand, use and believe in.
Creative Direction
+ Identity
For organisations that need a clearer, more coherent visual identity and brand system. This can include positioning, identity, visual language, art direction, messaging, naming, campaigns, and brand evolution.
Communication Systems
For organisations that need to communicate complex ideas consistently across reports, presentations, toolkits, websites, events, and stakeholder materials. We design systems that make communication clearer, more usable, and easier to maintain.
Strategic Partnership
For clients who need ongoing creative and strategic support. This can include strategy workshops, creative direction, review, advisory input, system refinement, stakeholder alignment, and retained support across multiple and ongoing projects.
"Loads of people have been in touch to say how much they like the site and branding, and sales are up significantly, now around 80% online. It's resulted in real interest from a much wider audience than before. People are taking us more seriously now."
James Harris — Business owner
N.Harris & Son
Have something complex to clarify?
Tell us what you're working on — we typically reply within a day.
