A strategic creative studio turning complexity into harmony

Bringing two global brands together through an industrial live event identity

Spotify x Budweiser

International Centre for Theoretical Physics

Modernising the identity of an advanced science institution

N.Harris & Son

Repositioning a heritage glassworks business for an untapped market

  • "Working with Major Keys is always a pleasure. They are creative and smart and bring fresh perspective to their work, along with a keen instinct for appropriate design."

    Mary Ann Williams
    The International Centre for Theoretical Physics

We work from the inside out

We combine creative direction, systems thinking, and identity design to help organisations align internally, communicate clearly, and build identity systems that resonate.

Our principles

Harmony over
noise

We help organisations harmonise complexity by understanding organisational context, communication challenges, stakeholder dynamics, and the nuances surrounding a project.

Systems over
fragments

We identify what matters, where fragmentation exists, and how communication can become more coherent across teams, systems, and audiences.

Resonance over
spectacle

We believe creative expression should deepen meaning and connection. We develop identity systems that translate complexity into clear and culturally resonant expression.

  • "Major Keys have allowed us to add more polish to our work and how we show up both with internal and external teams, in a fun, exciting and visually compelling way."

    Alice Smith
    Spotify

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