MAJOR CLARITY

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About

Major Keys is a brand consultancy and design studio based in London. We turn ambitiously creative businesses into soulful, feel-good brands through a unique blend of strategy, coaching & design.

We are all about creating harmony inside and out. We align business goals to core values, uncover hidden opportunities and express unique characteristics to build quality brands that create impact, increase engagement and spark delight.

We place empathy, curiosity and intelligent creativity at the heart of everything we do.

MAJOR CURIOSITY

Process

Our branding process is strategy-first and we lead with curiosity. We blend strategic insight with creative excellence so every touch point oozes quality and satisfaction. We don’t stop until everything sings in harmony.

  • We are all about the deep dive: no judgements, no assumptions; just listening to, understanding, and analysing the inner workings of your business.

    In the first half of our strategy process we use empathy and awareness to uncover hidden truths, brand values, core principles and the unique problems you solve. We reflect it all back to you, keeping what sticks and celebrating what resonates.

    We do this through facilited discussions & workshops that includes:

    — Brand purpose
    — Vision & mission
    — Brand values & principles
    — Attributes & characteristics

  • What stage are you playing on? In the second half of the strategy process we look at your customers and the categories and markets in which you operate to identify patterns, gaps and opportunities.

    We use these insights to differentiate your brand, revealing unique selling points and developing a strong and clear positioning that minimises competition and creates the most impact.

    We do this through faciliated discussion & research that involves:

    — Customer interviews & profiling
    — Market research & analysis
    — Value propositions
    — Positioning statements

  • When we are ready to bring your strategy alive, we synthesize our findings and embark on a collaborative, iterative creative process. Beginning with your brand’s personality and tone of voice all the way down to the logo, colours and messaging.

    Together we build a holistic brand identity and design system that feels authentic, unique, and unequivocally desirable to your target audience.

    We do this through an interative call & response process that can include:

    — Brand personality
    — Tone of voice
    — Messaging
    — Logo & naming
    — Visual identity
    — Brand guidelines

  • We ensure your brand is simple, flexible and scalable – we provide support, develop guidelines and toolkits, and work with you to empower usage across multiple channels, setting you up for a fast-moving and ever-changing world.

    We do this by designing and implementing a range of touch points that can include:

    — Website & online presence
    — Pitch deck & proposal templates
    — Social media templates
    — Print based assets
    — Product packaging

MAJOR COURAGE

Services

  • It starts here: we facilitate discussions, workshops and research to build cohesive and holistic brand strategies that align the inside with the outside and create a clear direction forward.

    — Purpose
    — Vision & mission
    — Market analysis
    — Customer analysis
    — Value proposition
    — Positioning
    — Attributes
    — Tone of voice

  • It’s like wearing your best outfit to the party: we use imagination and skill to create brand systems that inspire, delight and bring joy to both your business and your customers.

    — Naming
    — Logo design
    — Typography
    — Colour
    — Messaging
    — Imagery
    — Guidelines

  • Whether creating our own designs or managing external partners with creative direction, we can plan, implement and collaborate with teams to build and develop consistent brand applications across multiple channels and contexts.

    — Digital & web design
    — Pitch & proposal design
    — Social media templates
    — Animation & motion graphics
    — Small print & layout design
    — Large print & signage
    — Interiors & environmental

  • Not sure about your next step, overwhelmed by too many choices, or confused why you’re not getting the results you want? We provide a brand consultation and coaching service to create forward momentum when things get stuck.

    — Identify and diagnose problems
    — Develop alternative perspectives
    — Turn confusion into clarity
    — Reveal opportunities
    — Discover hidden potentials
    — Figure out next steps

Need help runnin' up that hill?

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Need help runnin' up that hill? ––––