Helping a research-led organisation communicate complex investment ideas with clarity and authority
The Center for Sustainable Finance and Private Wealth (CSP) develops education and training materials for investors and wealth managers seeking to align capital with positive social and environmental change.
Major Keys Studio was commissioned to redesign CSP’s flagship Investor’s Guide series, creating a publication language capable of translating complex research across multiple topics into authoritative resources for investors, wealth managers, and institutional partners.
Client
The Center for Sustainable Finance and Private Wealth (CSP)
Client Partners
MIT Sloan
The ImPact
Scope
Brand extension
Editorial design
Infographic design
The complexity
CSP’s research carried significant academic and institutional credibility, but its public-facing materials no longer reflected the quality or ambition of the organisation. The challenge was not simply to redesign a series of reports, but to strengthen how CSP’s expertise was perceived and communicated.
The system
Major Keys developed a refined publication language for the Investor’s Guide series, extending CSP’s existing identity rather than replacing it. More considered typography, editorial layouts and clearer visual systems created a distinctive sub-brand, while each guide became the foundation for a wider set of communication assets used across presentations, training, webinars and stakeholder engagement.
The outcome
The series established a more authoritative platform for communicating CSP’s research, helping reposition the organisation as a leading voice in sustainable finance. Since launch, six guides have been published, with each becoming both a research publication and a reusable communication system across the organisation.
Complexity made simple
One of the strengths of the Investor’s Guides is the visualisation of complex financial theories and models that help make academic and technical information accessible to a wider audience. These infographics then become reusable communication assets for trainings, presentations and marketing material, reinforcing CSP’s positioning as a thought leader in sustainable finance.
Impact made human
At the heart of CSP’s mission is empowering investors to create positive social and environmental change in the world. The in-depth knowledge in the guides is balanced with inspiring imagery of landscapes, communities and sustainability ventures to ground in the data in real world impact, and reinforce CSP’s mission to empower investors to make positive and sustainable change.
Research made visible
Across the series, each publication became more than a report. It became the foundation for presentations, diagrams, launch materials and stakeholder conversations — giving CSP a clearer, more reusable way to communicate its thinking over time. Together, the series has helped CSP make the shift from academic research organisation to visible thought leader in sustainable finance.
