Modernising the identity of an international advanced science institution
The International Centre for Theoretical Physics (ICTP) provides advanced training and education for scientists from developing countries. Members of its community go on to become globally recognised for their contributions to science, from professorships at Oxford and MIT to Nobel prizes.
With a new strategic push to increase outreach, raise more funding, and expand its educational programs, we helped ICTP refresh and modernise its identity to stay relevant in the 21st century, and remain in alignment with its mission and vision for the future: science without borders.
Client
International Centre for Theoretical Physics
Scope
Brand Identity
Print & Digital Design
Timeless & enduring
ICTP wanted to retain the essence of its previous identity going back to 1964, whilst modernising it so that it could last for decades to come. They didn’t want to reinvent the wheel, so we refreshed the existing logo, simplifying it and keeping its timeless appeal.
A global community
Central to ICTP’s mission is bringing together the scientific community from across the world. This concept is expressed in the graphic identity through a consistent use of circular motifs: orbits, spirals, atoms, orbs, spheres and globes.
The art of science
From cosmology and astroparticle physics to condensed matter, earth systems and advanced mathematics. Inside ICTP are rich worlds of extraordinary symbols, diagrams, models and visual expressions. To help position ICTP as a leading institute, we brought scientific discovery to the forefront of ICTP’s identity.
“ICTP now has a unique and clever branding that is instantly recognizable and reflects both the scientific as well as the international aspects of our mission. Major Keys' distinctive style has helped transform the image of ICTP to one of a dynamic, forward-thinking research institute."
Mary Ann Williams
Public Information Officer
ICTP