A strategic creative studio helping organisations find harmony in complexity

Bringing two global brands together through an industrial live event identity

Spotify x Budweiser

International Centre for Theoretical Physics

Modernising the identity of an advanced science institution

N.Harris & Son

Repositioning a heritage glassworks business for an untapped market

  • "Major Keys have allowed us to add more polish to our work and how we show up both with internal and external teams, in a fun, exciting and visually compelling way."

    Alice Smith
    Spotify

We look for harmony inside and out

We combine creative direction, systems thinking, and identity design to help organisations align internally, communicate clearly, and translate complexity into emotionally intelligent and culturally sensitive communication systems.

More about us

Systems over fragments

We identify what matters, where fragmentation exists, and how communication can become more coherent across teams, systems, and audiences.

Resonance over spectacle

We believe in the power of creative expression to deepen meaning and connection. We develop indendity systems infused with warmth and resonance in every detail.

Harmony over noise

We help organisations navigating complexity by understanding organisational context, communication challenges, stakeholder dynamics, and the nuances surrounding each project.

  • "Working with Major Keys is always a pleasure. They are creative and smart and bring fresh perspective to their work, along with a keen instinct for appropriate design."

    Mary Ann Williams
    The International Centre for Theoretical Physics